1. Measured irradiance at the body plane
Irradiance is the amount of light energy reaching your skin, usually written in mW/cm². It is the single most useful number on a spec sheet, and the most commonly misrepresented one. A figure measured a centimetre from the LED lens looks impressive and tells you almost nothing; what matters is the reading where your body actually lies.
Ask for irradiance at the body plane, and ask how it was measured. Beds worth considering can answer that question without hesitation. If the only number offered is total wattage, treat it as marketing rather than specification.