Where the number comes from
Dose is irradiance multiplied by time. If a bed delivers a high irradiance at the body plane, you reach a useful dose quickly; if it delivers less, you need more minutes for the same dose.
That's why session length is a property of the specific bed. Two beds with the same session recommendation can be delivering very different doses, and two beds with the same dose can call for very different times.
Ask any manufacturer for irradiance at the body plane and the dose their recommended session delivers. If they can give you both, their session length means something.