The number that actually matters
Irradiance is power per unit area at your skin, usually quoted in mW/cm². Dose is irradiance multiplied by time, usually quoted in J/cm². Most published protocols land in a broad band of a few joules to a few tens of joules per square centimetre.
This is why marketing wattage is close to meaningless. A 3,000 W panel spread over a wide area at a metre's distance can deliver less to your skin than a smaller, closer, better-focused device.
The trap in the other direction: a very high-irradiance device makes short sessions possible but can also make it easy to overshoot, since the response plateaus. Higher output should shorten sessions, not extend them.